About Us
Our Story
Hi, I’m Madeleine (Maddy) a mum of 2 and the founder of Braneit Beauty based in Brisbane.
Like many women, my days are full. Between work, family, and life in general, I found myself reaching for makeup that promised long wear but never truly delivered. Lip products would smudge, fade, or need constant reapplication and honestly, I just didn’t have the time.
That frustration is where Braneit Beauty began.
I wanted to create something that actually worked for real life a lip product you can apply once and trust to last through coffee runs, meals, meetings, and school pick-ups.
Why Braneit Beauty Is Different
We don’t chase trends for the sake of it, every Braneit Beauty product is designed with purpose. Our long-lasting colours stay put, thanks to peel off lip stain technology that makes application effortless. Each product is comfortable to wear, with no dry or cracked feeling, and is smudge-proof and transfer-resistant. We use only cruelty-free, skin-friendly formulas so you can feel good about what you put on your lips.
Braneit Beauty products are made to simplify your routine, not complicate it, giving you easy to use, reliable, and confidence boosting results. And if you’re not completely in love with your purchase, our money back guarantee ensures that beauty always feels safe and rewarding.
Our products are made to simplify your routine not complicate it.
Inspired by Meaning
The name Braneit comes from the idea of branding something with intention creating beauty that’s not just about appearance, but confidence, strength, and self expression.
Every shade is carefully curated to suit everyday wear, so you can feel confident whether you’re dressed up or completely casual.
More Than a Product, A Community
Braneit Beauty is proud to be supported by a growing community of women who value practical beauty.
⭐ 1,500+ five-star reviews
💬 Loved by mums, professionals, and everyday women
💄 Real results, real feedback, real confidence
We listen closely to our customers and continuously improve based on your experiences.
Our Promise to You
We stand behind every product we create.
✔ Easy to use
✔ Made for real life
✔ Quality you can trust
✔ Confidence boosting results
If you’re not in love with your purchase, we offer a money back guarantee because beauty should feel good, not risky.
Welcome to Braneit Beauty
This brand was built for women like you busy, capable, and deserving of beauty that works with your life, not against it.
Thank you for being part of our journey 💖